Help Shoppers Save Time.
Research shows that time saving and convenience are the #1 holiday shopping motivators. Try promoting something that will save your customers time while shopping.
Use a 30 Second Rule.
Holiday email promotions abound, but time does not. Make sure your message can be digested in less than 30 seconds. Use a minimum of copy and images and focus on concise headlines and links. Give them just enough information to get them into the store or onto your website.
Offer Alternatives to "Buy Now."
50% of online purchases are for an item other than the one in the promotion. If you promote a single item, offer alternatives and incentives in addition to 'but it now' in order to draw people in to browse online or in your store.
Categorize Your Offers.
Remember that its gift giving season, so try categorizing offers by gift-giving group instead of by product line. Examples could include "for the chef in your home," "gifts that teens love," "stocking stuffers," etc.
Be Branded but Different.
Using holiday colors is a good idea, but make sure you keep a consistent brand by using the same format, logos, text style, and personality that your customers are used to seeing. If they don't recognize your emails, they may be perceived as unwanted junk. Also be sure your subject lines and from lines are clear, consistent, and include the immediate benefits of opening your email.
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