Showing posts with label rebranding. Show all posts
Showing posts with label rebranding. Show all posts

Wednesday, March 24, 2010

One of the Best Brand Refreshes I've Seen...

Chiquita Banana isn't completely reinventing itself, but it is taking one of the most well-recognized brands of the 20th century into the 21st in high style. It's very risky to play around with a successful brand, but I really think this campaign is going to work!

Take a look at these fun and memorable stickers that will soon be adorning bananas everywhere: